Video marketing for business provides a powerful boost to all online activities. This incredible marketing strategy is used by businesses across the globe to increase their brand recognition and customer bases.
And it can do the same for you.
But what is video marketing for business, exactly? And how can it help your business thrive? In this guide, we’ll tell you what you need to know to start implementing the right video marketing strategy for your business!
Video marketing for business: the basics
The data is in. Video marketing has become a powerful tool for businesses on social media.
That’s right—videos are the most popular form of content on social media sites. This makes video marketing among the most useful branding tools in your arsenal. With the right strategy, you can boost your customer base and gain new followers by making the content that your audience wants to see most.
If it sounds simple, that’s because it is. At least in the most basic sense. By creating videos about your brand and sharing them on social media, you can engage new followers and increase your company’s exposure by taking advantage of two things: a) the power of social media and b) consumers’ love of video content.
Benefits of video marketing for business
It’s time to get specific.
Let’s take a look at some of the benefits of video marketing for both large and small businesses.
- Videos are more engaging. Studies have found that, when given a choice, over 70% of consumers would prefer to watch a video about a topic than read about it. This is important to remember as you work to build your brand’s recognition and customer base.
- People watch videos throughout the day. This may not surprise you, but here’s an unexpected stat: the average person watches nearly 1.5 hours of video per day. That equates to 10.5 hours of video per week and 546 hours per year. This number-crunching makes one thing clear: videos are popular, and you want to make sure that your business is taking advantage of them.
- Videos influence buying decisions. An incredible 90% of online shoppers say that videos influence their buying decisions (no wonder TV advertising proves successful!). And it’s not just that. Eyeview Digital reports that, for online businesses, having a video on a landing page can increase the conversion rate as much as 80%! For small businesses, this can be a powerful way to convert more leads and grow business! On top of that, 64% of people are more likely to buy a product or service after watching a video about it—underscoring just how important video marketing is for your business!
- Videos are increasingly popular. Data shows that the amount of Internet traffic from videos increased from 74% to 80% in just a two-year period from 2017 to 2019. What does this mean for your small business? It means that by staying on top of the trend (and trust us, video marketing is trending), you can grow your customer base and your business.
Video marketing content
As we’ve seen, video marketing can grow your business.
But what types of videos should you make, and what type of content are your viewers looking for? While the answer to these questions will always depend on your exact market audience, understanding the different types of video marketing content can help you decide which is best for your business.
Let’s explore some of these options below:
- Product-based Videos
Product-based videos are exactly what they sound like—videos that highlight your product. The goal of product-based videos is to showcase your product in a way that’s engaging to both first-time and returning customers.
This means you’ll need to get creative—especially if you’re a small business. By grabbing your audience’s attention and creatively showcasing your products, you can get a step ahead of the competition.
- Educational Videos
There may be times where you just want to let viewers know about your company, your products, or your services. In this case, educational videos are a great option at connecting with potential viewers.
Here’s why: if you’re a relatively-new small business, you likely won’t have the brand recognition to make an impact. It’s also likely that your viewers will still have a few question marks about your business. With an educational video, you can tell your viewers exactly who you are, what you do, and what you stand for.
- Testimonial Videos
Testimonials are a time-honored method of marketing, but testimonials in the 21st century are no longer done with pen and paper. They’re done through video.
Video testimonials can be a powerful way to increase your brand recognition and credibility—especially if you’re a small business that’s just starting out.
Got a big event coming up? Are you excited about a product that you plan to drop?
Make sure that your audience is too!
An announcement video can create the buzz that you’re looking for to build anticipation about a new product, service, or business location.
- Instructional Videos
Do you have a new product or service and want to make sure that your viewers understand how to make use of it?
Consider creating an instructional video. These videos help ensure that your customers can use what you offer. Consumers are more likely to buy your product if they know how to use it.
What’s more, instructional videos can be a great way to showcase how convenient your products and services are. For example, if you offer a streamlined online reservation process that’s twice as fast as your competitors, instructional videos can highlight this without you needing to make any direct comparisons!
The bottom line
Video marketing boosts business.
The benefits of video marketing are clear for both large and small businesses, though as we’ve seen, small businesses may benefit even more from its advantages.
Use our guide above to start implementing the right video marketing strategy to grow your business. With time and the right video marketing strategy, you’ll start expanding your customer base, increasing traffic, and growing profit.