Video editing doesn’t have to be hard. Here’s the reality: if you’ve got a Mac, you already have everything you need to make and edit high-quality videos for your home or business. Most Macs come with a free, simple-to-use video editing software that’s built into the system: iMovie.

In this guide, we’ll show you how to use iMovie and go over some of the benefits the video editing software could have for your business. Keep reading to find out how to master this popular program!

Benefits of iMovie

Whether you’re using it at home or for your business, there are a number of perks that come with iMovie. Before you go after a big-name (and high dollar) video editing software, make sure to check out the following pros to using the iMovie system:

  • Free

If you’ve already got a Mac, iMovie is 100% free. Other video editing software systems can run you hundreds of dollars a year—and that’s on the cheap side. Fortunately, you can use this free program to professionally edit any video for any purpose!

  • Simple to Use

iMovie features a simple to design and streamlined functioning that makes it easy to use for people of all ages and backgrounds. From students to seniors, everyone can learn how to edit videos on Mac with this simple video editing interface.

  • Diverse

Whether you’re trying to edit the perfect wedding video or need a quality video production to play at the next corporate meeting, iMovie has you covered. People and businesses of all types and varieties are using this program to meet their personal and corporate needs. Now, with this guide, you can too!

How to Use iMovie

Like other Mac applications, iMovie offers a streamlined format that makes it conveniently simple-to-use. To edit a video on Mac iMovie, make sure to do the following:

  1. Launch Your Project

You’ll want to start by launching your project. Click the “star” icon on your Mac to load iMovie. Once you are in, you’ll want to click the “Project” tab to open up the project workspace. This is where you will edit your video. If you plan on editing a longer video, select “Movie” when you enter the workspace, which you can do by clicking the large “+” icon under the project tab. If you’re editing a short promotional or trailer, click the “Trailer” option for more relevant tools.

  1. Import Your Media

Importing media into iMovie is surprisingly easy and can be done in multiple ways. You can start by selecting the “Import Media” option under the file tab at the top of your screen (this action can also be done by pressing the command key and the “I” key simultaneously). From here, simply find your desired media on the computer and press “Import Selected” to get the media directly in your project workspace.

You may also click the “Import Media” button (in the shape of a down arrow) under the “Media” tab or drag and drop straight from folders on your computer to load your project with the media files (video or audio) that you wish to edit.

  1. Title Your Project

iMovie offers a number of quality title sequences that you can add to the beginning of your project. Simply go to the “Titles” tab at the top of the project workspace and find the one that you like the best. By dragging and dropping this sequence into the project timeline, you will have successfully added the title to your project.

  1. Trim Your Clips

Once you’ve moved clips from the gallery into the project timeline, cutting them is as simple as pressing the right buttons. Simply hover over the clip until you find the part you want to cut out and right click the clip to split it into two. By selecting the part you wish to remove and pressing the “Delete” key, you will finish the clip trimming process. Keep in mind that this process also works for audio files.

  1. Add Transitions

Want to spice up your video by adding flashy transitions? Simply go to the “Transitions” tab at the top of the project workspace, find the desired option, and move it to the necessary part on the timeline. These transitions can help you blend different clips together in your project while adding a creative flair (just remember to not overdo it!).

  1. Export

Your video edit is complete! To export your project, look to the top right-hand corner of the screen. By clicking the “Export” icon located there, you can publish your video to your computer or directly to platforms such as YouTube, Facebook, and iTunes (among others).

iMovie: Video Marketing and Your Bottom Dollar

If you’re a businessowner, it’s hard to miss all the benefits that iMovie can bring to your company, particularly in regard to video marketing. We’ve already shown how video marketing can help influence shoppers by making them more engaged with a company’s product, among other benefits. Generally speaking, video marketing can be used on a wide variety of media platforms to raise awareness of your business, helping flip consumers to your side. This means that you can use iMovie to boost sales and raise your bottom dollar—all at no expense on your part if you already own a Mac with this video editing software. It doesn’t get any better (or easier) than that!

The Bottom Line

Learning how to edit videos on Mac could change the outlook of your business. Simple, effective, and totally free, iMovie is one of the most popular video editing software systems for a reason. In this guide, we showed you how to make, edit, and export a video on iMovie and explained how this simple process could help you grow your business.

Whether you’re looking to use iMovie at home or for your company, make sure to use this guide as your ultimate reference to Mac-based video editing. By following the tips in this guide, you’re sure to produce high-quality content—no matter your end goal!

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