Regardless if you’re at stage zero with no clients at all, or if you’re at stage ten with a lot of clients this article on how to generate leads on Instagram in 2020 will be helpful for you.
Generate leads on Instagram: Awareness
You must make sure that you are searchable, that people can actually find you and your profile on Instagram. You also want to make sure that you’re getting targeted traffic coming into your Instagram account. So how do you do this?
Change your name on Instagram
The first thing that you can to increase your searchability is to change your Instagram name to a keyword that your ideal client might be searching for. So if you are a real estate agent, you might want to type “Real Estate Agent” as your name.
Use targeted hashtags
Hashtags are keywords on Instagram. By using the right hashtags, you increase the chances of your ideal client finding you. Therefore you should focus your efforts on researching the nice hashtags that would be suitable for your business. The easiest way to find the right hashtags for your business is to perform the hashtag reasearch. Go to your competitors’ account and find out what kind of hashtags they are using. You should create a list that will contain a combination of hastags with high search volumes but also with hastags that have a lower search volume (because you have a greater chance to position your business on top for those hastags).
Make a clear statement in your bio
Make sure you have a clear statement within your bio that explains what you help with or what you offer. Also make sure, that the link in your bio is optimised and that it leads to your products or services. In order to use this one link to the fullest, you can build a simple landing page directing to your other sites or offers. You can create such a Landing Page very easily using a drag & drop tool called ClickFunnels. You can upload my ready-made share funnel here – Link Tree>> All you’ll have to do is switch my links for yours (if you have any problems with that, just let me know through contact site).
The good practice is to collect leads already at this stage. They should go directly into your email marketing software. In this way you can send a series of automated emails to that person that will provide some additional information, that will provide value and will help you build a relationship with your audience. This will increase your chances of conversion. Build a dedicated landing page for this purpose using software like ClickFunnels or Builderall for example, which are very easy to use (drag & drop).
Also remember that if you collect leads already at this point, you will be the owner of those leads. Because we never know what might happen with Instagram in the future. It might disapear form the market and than you will loose your audience. Therefore it is always important to ensure that you own as many contacts as possible.
Change your name on Instagram
The first thing that you can do to increase your searchability is to change your Instagram name to a keyword that your ideal client might be searching for. So if you are a real estate agent, you might want to type “Real Estate Agent” as your name.
Interact with potential clients
If somebody leaves a comment under your post, go to this persons profile and see whether he could be your potential client. If you think so, try DMing this person. And be creative, you don’t have to leave a simple note. You can leave a voice message or record a video. I can assure you that it works much better than a simple text, because you’re getting on a more personal level with that person.
Consistency is key on Instagram. And i can tell you that from my own experience. I stopped being active on Instagram for quite a while and what was the result? Everything dropped dramatically. And i was really getting good results with Instagram before in terms of lead generation but also when it comes to activity (likes, comments, messages). Why did it happen? Because I was not active, Instagram algorithm reduced my exposure. And also people forgot about me. They don’t have this relationship with me anymore which they used to have. So now i have to rebuild everything. So don’t do the same mistake as i did. It is much easier to maintain constant relationship with your audience, even if it has to be less often. But definatelly don’t go into direction of irregularity.
Generate leads on Instagram summary:
- use targeted hashtags
- make a clear statement in your bio that explains what you help with or what you offer
- collect leads
- change your Instagram name, so it states directly your core business scope
- interact with potential clients
- be consistent