Solo ads are becoming more and more popular traffic source among digital marketers. In this article I’ll explain what solo ads are and where to find the best solo ads.
What are Solo Ads
Let’s start with the basics and look at what solo ads really are. To put it simply, they’re email ads, but email ads where you’re attempting to sell something. Also, they’re emails that are being sent out on your behalf, by someone else. You buy certain number of clicks from an email list owner. The email that’s sent could be written by you. Or it could be written by the person sending it but either way it will include your link and information in it. From there, you pay for a specific number of clicks that you want. And they make sure to send the email to enough people to get that number of clicks. .
Each click should take the person directly to an email opt-in or some other form of opt-in page on your website. In most cases, you’re not going to purchase clicks that take someone directly to a sales page. But it’s possible you’ll find someone who will do it for you. The goal is to make sure that you’ll get a lot of people clicking through the email and into your website. You want to make sure that as many people as possible are opting into what you’re offering. But anyway you are able to build your email list base with solo ads. The important thing is to know where to find the best solo ads though.
The Benefits
Now that we know what these types of ads are, lets start taking a look at how they could be a good fit for you and what good things they could be doing. The biggest benefit is that, if everything goes right, you’re going to make frontend sales. But the additional benefit is the fact that you’re collecting emails and you can make some sales also on the backend. Therefore it is crucial to have autoresponder in place, to follow up with these people after they optin.
Another benefit is that you generally don’t pay very much for a targeted traffic. The prices very of course, starting from around 30 cents per click toup to $1 per click for the best quality traffic. Still it is a resonable price for a well targeted traffic.
If you’re looking to get a lot of traffic in a short amount of time solo ads are also a good option in that case. For those who are trying to launch a specific product or a course or anything at all, being able to draw in a large crowd of people in a short amount of time is definitely important. You want to make sure that there are plenty of people to see what you’re offering and therefore more likely to make a purchase when you unveil whatever it is you’re about to offer.
The Downsides
Now, when it comes to these types of ads there are also some negatives that you’ll need to consider. It’s not going to be the perfect answer for everyone. You’ll have to think about the specifics of your business and whether this method of gaining viewers is actually going to work for you and your needs.
One downside is that some email lists aren’t really what they’re cracked up to be. Some people go through the process of cultivating their own email lists in a professional and highly efficient manner. These are the type of email lists that you’re going to get the best conversions out of. On the other hand, some people skim email addresses from other locations or just buy email addresses that aren’t interested. When that happens, and you buy into this type of email list, you’re not likely to get a lot of conversions. That’s why it is so crucial to buy traffic from a good source.
Another downside is that some people don’t like to get emails from these types of lists. Even if they’ve signed up at one point they could report the email as spam if they’re getting too many emails all the time. You want to make sure that the account you’re using isn’t spamming people, or sending out too many emails throughout the course of the week. If that happens your email could end up reported as spam and that means you’ve paid for a lot more views than you actually ended up with.
Even though each click isn’t going to cost you a lot, there may be a minimum buy-in for some of the people and list-builders that you choose to work with. You want to make sure that you know what the buy-in is and you know how small you can start out. You don’t want to spend a lot of money on something before you know if it’s going to work and a lot of people might end up doing just that. If you aren’t careful about your purchase you could end up spending a lot and getting very little.
Another area where it’s important to do your research is with regards to the niche that you’re in. If you’re selling a certain type of products and the list you’re buying into doesn’t have a lot of experience in that area you might want to look a different way. That means that their list probably doesn’t have as big of an interest in your type of products. If you’re not buying into a list that has at least a reasonable chance of being interested in your product or service (and a chance that’s been documented with other opt-ins before) you probably want to move along.
Where to buy the best solo ads
The number one question is where to find the best solo ads. Here are 2 different sources with by recommedation at the end.
The Most Popular Marketplace: Udimi
If you’re looking for the most popular marketplace when it comes to solo ads this is going to be Udimi. This is the solo ads marketplace that most people have heard of. That doesn’t mean it’s the only one, but we’re going to start out by talking about why it’s a good option and just what it’s been doing for people who are buying into the solo ad market. That way you can make your own decision.
The number one thing about Udimi is that it’s actually a service that connects you with buyers and sellers (whatever you’re looking for). It’s completely free to sign up too (you can sign up with this link and get $5 discount from your first order).
Each seller on udimi has their own profile and once you’ve narrowed down your options by filtering the basic criteria you’ll want to go into the profiles and start doing a bit more in depth reasearch. You’ll find out about their lists, where they come from, what niches they work best in and so on. You’ll also be able to see things like recommendations, reviews from buyers in the past and a whole lot more that can help you make your decision whether to work with them or not.
Udimi automatically applies filters to your ad traffic. The automatic filters include bots and fraudulent clicks. From there, you can also set your own filters to get even more traffic filtered out and to make sure that you’re paying for the quality of traffic that you actually want. It costs a little bit more to add these additional filters in, but you’re going to be getting higher quality traffic, which means you should be getting a better return on your investment this way.
The Alternative: TrafficForMe
One of the options when it comes to an alternative for Udimi is TrafficForMe. I have to say these are the best solo ads that I have ever tried! One of the best things about this service is thatit provides only great quality Tier 1 traffic. The user interface is very simple, but don’t pay attention to that, as the quality that they provide is real. You can choose between different packages with different amounts of clicks. As I’ve said they provide only Tier 1 traffic, but you can also narrow it down to USA traffic only for example, which really brings you to the best solo ads traffic.
The service guarantees that you’re going to get some of the best possible traffic to your site as well. They screen out fraudulent clicks and click bots and make sure that you’re only getting people through that are actually interested in working with you, getting your content or making a purchase. All of this means that you’re actually getting what you’re paying for and you can feel more confident about making that investment toward your business. You’re not just getting clicks so that the company can get paid like with some scam services.
You’re not paying different prices to work with different sellers and you’re not paying a specific fee to the service. You’re paying only for the clicks that you want and you’ll pay a rate that’s actually about average for the industry. That’s definitely going to be a bonus when you think about the fact that you’re getting such high quality results and you’re not getting the spammers or the fraudulent content that you get with some other services.
The Best solo ads: TrafficForMe
Overall, when it comes down to it, TrafficForMe is the best solo ads place to buy traffic.
You’ll get packages that are priced reasonably and you’re going to get high quality clicks. They screen out all the fraudulent stuff that you don’t want and they make sure you’re getting in contact with people who are actually interested in you. Plus, you’re not paying a third-party or an intermediary for anything. You’re only paying for the clicks that you’re actually getting. That definitely makes it easier to part with your hard-earned cash and makes it more likely that you’re getting the quality and the services that you’re actually looking for from the start.
Monitor your campaigns
Remeber that you should be tracking all your campaigns. Therefore ClickMagic is a must have tool for digital marketers that want to buy solo ads.
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